Plum Couch Hospitality

A boutique studio focused on hospitality and culture

You can’t scale ambience or authenticity, but you can scale the conditions for them.

Plum Couch is a modern innkeeper’s diary: a place to write about culture, connection, and design, and a space where people who share this ethos can connect.

For the right partners, we take on bespoke projects in luxury travel, hospitality, and real estate, covering everything from staffing and training to service design and identity building.

We work with clients who vibe with three simple principles:

• Hire people with empathy and give them the autonomy to act

• Create spaces that refresh identity, so guests leave renewed and more themselves

• Build cultures where genuine human connection is the core currency